THIS REPORT IS BASED ON OUR FORTY-ONE YEARS OF FINDING OUT JUST THAT…

SELLING TO BRITISH SCHOOLS
TM PUBLISHING

DIRECT TO YOUR DESKTOP

SELLING TO BRITISH SCHOOLS represents the culmination of 44 years in the midst of educational marketing to schools by the publisher’s associate, Timothy Morgan’s –The Educational Representatives.

So much has happened in schools since the first edition was published that we were asked for an update. An important section of the previous edition was the survey in which purchasing decision-makers in schools were interviewed on a face to face basis and gave what were sometimes surprising replies to many of the questions to which all suppliers would like the answers. We asked them how much time they give to reading solus and shared mailings, to telesales and educational representatives. We wanted to know what printed material influences their decisions, whether they take to ‘special offers’, what most annoys them, whether seeing and handling goods first is important to them etc.etc.

This forty six page edition includes a further survey and, again, brings up some surprising results.

A comprehensive report includes the following headings:

Changing Face Of the Schools Market The Size Of The Market
Expenditure Purchasing Trends
Discounts Peak Ordering Periods
Your Product Or Service Marketing Methods
Advertising Mailing
Educational Representatives Exhibitions
Budgeting Examples 8 Strategies That Really Work
The Internet (As Used By Schools) The Internet (To Benefit You)
Mailing Houses Journals
Associations

Asked for their opinion, two vastly experienced educational suppliers said:
“This report is great and rings true from start to finish. It helps me,even as a long experienced supplier, but to a firm new to the educational field it could well be the making of their success…”
Neville Garner, Managing Director, Educational Planning Books

“Terrific – full of meat all through. A vastly important contribution to educational marketeers. This is excellent value and there’s no need to apologise for the price - it represents £1.50 for each year of your experience!”
John Lawrence, Managing Director, Brynteg Books

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